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Cirrus Fitness Launches First-of-its-Kind Officially Branded Collegiate Fitness Equipment
NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Cirrus Fitness, the premier manufacturer and distributor of authentic branded fitness equipment, is putting pride and passion into fitness by delivering high-quality equipment featuring officially licensed marks from collegiate rights holders CLC, LRG and SMA – a first in the fitness industry. For the first time, students, fans, alumni, athletes and everyday fitness enthusiasts have the ability to combine health and pride for their favorite schools and sports teams. Cirrus has designed a complete line of fitness equipment from exercise mats to stability balls and medicine balls that are outfitted in university logos and colors.

"Fitness equipment is currently a black and gray generic market with no brand identity and we saw the opportunity as a chance to make equipment personally relevant to the user," said Jay Sapovits, Cirrus Fitness CEO and President. "For the first time, your home gym can look and feel like your favorite teams."

Cirrus Fitness beta-launched its products at the University of Wisconsin, Syracuse University and the University of Georgia in late 2012, and has rapidly expanded across the country, receiving positive endorsements from strength and conditioning trainers, university coaches and administrators. Cirrus has secured approval from more than 100 leading colleges and universities including the above and University of Alabama, University of Florida, Ohio State University, University of Michigan, University of Kentucky, among many others.

"This is an exciting time for the fitness industry as Cirrus' new lines will shake up the category and introduce color and spirit to equipment for the first time ever," said Kenny Dichter, Chairman, Cirrus Fitness. "These are ideal products for fans across the country, adding another way for them to express their love for their school. Personally, I love how my home gym now resembles the University of Wisconsin Badger's varsity gym."

Cirrus Fitness has introduced two product lines – Cirrus Performance Edition and Cirrus by Cybex. The Cirrus Performance Edition consists of exercise / yoga mats, stability balls and medicine balls for home, personal and professional use with additional products coming in 2014. The Cirrus by Cybex line is a collection of professional-grade fitness machines including treadmills, arc trainers, and upright bikes for exercise enthusiasts and top performing athletes.

Cirrus' products can currently be found in university bookstores, collegiate affinity stores, big-box retail and online at www.cirrusfitness.com.  Through the end of the year, consumers will receive free shipping on all orders placed on cirrusfitness.com.